Companies are already working with a CRM strategy, whether they realise it or not.
"They are doing it to some degree and once people accept that, it becomes easier to endorse the fact that they need a proper CRM system. Every business, whether it's a blue chip corporate, multi-national, or sole trader, they all have three parts to their business - marketing, sales and customer care. Each will have different degrees of each of those and we call that the CRM barometer. The stable performance of a company is about looking after all three, not just one." (Fran Meggs - Managing Director and Chief Architect)